Why You May Be Struggling to Sell
Let’s begin by analysing some of the most common reasons a home can stay listed for sale without attracting suitable offers.
Overpricing The Asking Price
One of the biggest mistakes sellers make is having unrealistic expectations of property value. Just because you have grown emotionally attached to your house, doesn’t mean buyers will be willing to pay you more money than it’s objectively worth.
Overpricing often happens when homeowners rely too heavily on online estimated valuations without verifying against sold prices in the local area. Make sure you thoroughly research similar properties that have recently sold near you. Price your home appropriately in line with the current market. A RICS registered valuation surveyor will be able to tell you what it’s worth.
Setting the price too high means only a fraction of prospective buyers will even consider a viewing and those who do view won’t take you seriously enough to make a decent offer. They’ll assume you expect to drop the price later on.
Using Bad Estate Agent
Your choice of estate agent plays a pivotal role in how quickly your property sells. Unfortunately, not all agents are made equal regarding marketing expertise and sales skills.
An inexperienced or lazy agent who makes little effort to showcase your home properly or generate buyer interest can severely limit the number of viewings. Poor photography in the listing and weak advertising reach will also fail to attract offers.
Take time selecting a knowledgeable agent with good reviews who will work hard to secure a fair sale price. Don’t simply choose the agent promising the highest valuation or the smallest commission cut and don’t be afraid to move on if they fail to meet your sale needs. Vet them thoroughly to ensure they have the necessary resources and motivation to sell your home swiftly.
Property Needs Repairs or Updates
Even if your home seems perfectly fine to you after living there for years, fresh eyes may notice issues you are now oblivious to. Small fixes to update fixtures, solve damp problems, a deep clean, improve the garden, or add a lick of paint can make a big difference and ensure that your property is far more enticing.
Be wary of overspending on non-essential improvements at this stage though and only tackle repairs that are major turn-offs for buyers, not just nice-to-haves. For example, updating an avocado bathroom suite from the 70s will get more interest than installing solar panels or a hot tub. Focus on basic repairs that boost curb appeal and maximise return on investment for a better first impression and chance of a quicker sale.
Specific property issues affecting your sale? How to sell a house with Japanese knotweed can help!
Poor Listing Photos and Description Put Of Prospective Buyers
The old saying about first impressions rings especially true when capturing a potential buyer’s interest online. Ensure that you showcase your property in the best possible light by taking good-quality photos. Decluttering rooms and taking pictures on sunny days can both help to secure interest from a potential buyer.
Hire a professional property photographer if you lack photography skills and good lighting and editing will also make a huge impact compared to dark, blurred, awkwardly angled amateur shots. When writing the listing, be sure to highlight your home’s unique features and benefits without seeming exaggerated to strike an honest yet appealing tone in the write-up.
Declining Market Conditions
On rare occasions, no matter what you try, local market decline results in very few active buyers. This most commonly occurs during housing crashes or when particular areas suffer rapid population decline.
If the wider market conditions cannot support profitability for investors or decent amenities for homeowners, even decent properties fail to sell quickly. When whole regions face housing market crashes or uncertainties over factors like zoning regulations like this, buyers take a ‘wait and see’ approach. They become reluctant to purchase until conditions improve in case further property price drops occur.
In these cases, hoping for a quick sale is unrealistic until demand returns. Be patient and pursue other options like renting out your home short-term or if you need to release the cash value of your home you can contact local, ethical cash home buyers for a fair offer and escape the burden of an unsellable property in as little as 28 days!